You’re driving traffic to your website, organically, or paying high PPC to get visitors.
Especially, when you’re in the digital marketing industry.
Even you know everything about what is landing page but you’re not converting more. Only 52% of companies that use a landing page and also they test them and find ways to improve conversion rate.
But I’d be considering you don’t know what is landing page, you never created a landing page before.
So let read this article to the end and you’ll learn how to create a landing page. As well as if you already have a landing page but not getting more conversion you’ll get 5 killer ways to convert more.
1. What is a landing page and how does it work
A landing page is nothing more than a destination page that explains the advantages as well as the context of use to convince visitors to enter in the conversion funnel.
It is an example of inbound marketing and lead generation.
If you’re driving the traffic to your website to get more sales, getting subscribers you need a landing page.
How does it work
A landing page is nothing more than a destination page that explains the advantages and the context of use.
It convinces visitors to enter in the conversion funnel.
A landing page an example of inbound marketing and lead generation.
If you’re driving the traffic to your website to get more sales, getting subscribers you need a landing page.
What is the main purpose of a landing page
The main purpose of a landing page can be either to capture leads of your ideal customers to use those leads in future aims or to get conversion of product, services you offer.
The purpose of the landing page is about one specific sale or to achieve one marketing goal.
Now you know what is landing page and the next big thing is…
Why are landing pages so important
Homepages are not much effective when it comes to promoting your products. Especially if you spend in paid traffic it can burn your pocket.
Give special attention to this landing page vs homepage both are different to use.
If you’re promoting an upcoming product or sale, it is recommended you must use a landing page that converts.
What to include on a landing page
The goal of the best landing page is to increase the conversion rates.
To do so use elements wisely either using heading, subheadings, color, images, buttons, etc.
What needs a landing page
- Unique Selling Proposition (USP) must be your first step to designing a landing page.
- It should contain the benefits you’re offering.
- Social proof
- Your call to action with a single goal
TIP: Every element in your landing page may not describe your product or services, but if, as a composite, they create a clear picture of your page.
2. What is the difference between a landing page and a website
A landing page and website (web pages) both are different tools in terms of uses and the goal to achieve.
People more often say either landing page vs homepage or product page vs landing page and both use to drive traffic. However, the landing page drives specific traffic for a specific reason.
Both are completely different from each other compared to.
- Audience/Purposes
- Content
- Call to action
- Traffic Source
How to create a landing page
It is important to know there is no standard manual for the creation of a perfect landing page.
Different marketers have different landing page goals and different CALL TO ACTION plan.
It all depends on which product you sell, which services you offer, and which niche you target.
As you learned above what is landing page later in this post you’ll get the best tips, tricks, and strategies that will allow you to craft text, headlines, subheadings, images, videos and create a highly qualified landing page.
Landing page builder
There are hundreds of landing page builders are on internet. Most popular, valuable, and trusted are given below. You can choose according to your requirements, budget, and conversion goals.
3. How to write a landing page that converts
Start with your end goal and then think about the rest. Your end goal maybe you want to grow your email list or want to promote your product or a discount coupon code, etc.
Once you’re ready with your end goal, think about what your message will be.
Keyword Research
It is a very essential step to follow after setting your goal. What people search in google related to the offering, which keywords are the best fit for your message (ad campaign) and landing pages?
- Call to action
- Video sales pitch
- A Form
Landing page best practices
In B2B companies 62% have six or fewer total landing pages. The higher the number, the more opportunities to get found and get leads.
As you’re well familiar with there is not any fixed formula exists to create a perfect landing page. It is all about creating and testing that works. See analytics, CTR, and conversion ratio.
If people don’t click on your ad campaign that means maybe it is not clickable.
If visitors came to your landing page and not clicking on the enroll button, then check your message, your message is not convincing visitors to take action and so on.
4. Landing page strategy – Essential elements to recheck
More than 20 percent of businesses say that they do not have an effective strategy for landing page testing.
You have a much clear idea of what is landing page, now goes through this info-graphic to understand the funnel.
Killer Headlines
- The headline should grab the reader’s attention.
- The headline tells about product or services
- The perfect limit of a headline is no more than 10 words.
- You have only 8 seconds to visitors will read the compelling headline
Persuasive Subheadings
- If the heading makes visitors grab attention then subheadings should make them stay.
- The subheads can go slightly in-depth about it.
Using Images
A picture is worth a thousand words. It is a more common phrase you’ve had heard about it many times. Our brain processes image 60,000 times faster than text. It affects visitors immediately.
The images should be fun and attention-grabbing.
If you’re creating a landing page for software it is recommended to include screenshots of the software. It does not only describes a product but also visitors get a better sense to understand it.
Niching down in the creation of a landing page describes you as a perfect one. And makes it appeal to visitors to do specific things on your landing page.
Using Videos in Your Landing Page
What is landing page and what makes it a great conversion source? Non other than your explanatory video.
Using videos on landing pages can increase conversions by 86%. It is not a secret that videos are more effective than other elements like images, text, etc.
Power Words
You know that a landing page copy matters. Examine the different successful marketers, in their landing pages one or two words describes the differences.
Upviral.com described words that transform a copy from “blah” to “brilliant” are called marketing power words.
Marketing Power Words
- Bonus
- Benefits
- Earn extra point
- Reward
- Join
- Winner
- Free
- Giveaway
- Secret
- Exclusive
- Limited time
- Running Out
- Last Chance
- Don’t miss out
- Insider
- Special
- Premiere
- VIP
Powerful Call to Action
Do you know? More than 90% of visitors who read your headlines also read copy of CALL TO ACTION.
So without losing attention you should be focused on to create a call to action button to get more conversion.
The best CTA: Do you want ABC? Yes or NO
Now if visitor gets convinced with your copy then 99.9% chance is they will click on YES.
CTA Phrases:
- Activate your 30-day free trial today!
- Activate your 20% discount now!
- Activate your free shipping offer today!
- Limited quantities are available!
- Act before it’s too late!
5. Make your landing page form mobile friendly
80% of mobile device users are worldwide. Research indicates 53% of people will leave a mobile page if it takes longer than 3 seconds to load.
The elements of your landing page is designed for desktop not for mobile and when visitors open in mobile the flow of content get disturbed.
Since mobile searches and browser sites are different from desktop, your landing pages need to be customized for each device that most users will be used throughout the journey.
What is landing page? Well, PayPal customizes the landing page for mobile users and desktop users separately. They write copy that is visually engaging and appealing.
Final Thoughts
Creating a landing page is no big deal. You spend 80% of the time creating, thinking, and crafting landing pages. Make sure your time should spend in testing as well to see which one works.
You’ve learned about What Is Landing Page and ideas to create it.
Now you’ll create a high-quality landing page that converts, make sales, and in the end, you make more revenue.
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