SEO strategy plays a vital role in content marketing. Are you trying to learn and implement the strategies about how to rank your website or blog on Google?
If Yes! You are in the right place!
How can you rank your website without spending money? These are the most commonly asked questions in communities on the Internet.
Friends, in today’s world, it is hard to do business without investing any money. Competition is growing rapidly, you cannot accelerate without using the right tools and strategies.
In this post, we are going to cover the six best strategies that can save thousands of dollars. So, for complete details, please read this article till the end.
What is SEO and how it works?
SEO stands for Search Engine Optimization. You optimize your content according to the search engines to get rank in search engine SERP’s first page.
If your website is not ranking on the first page of SERP’s you’re not going to grow business.
To get so, you need to think like a search engine, how the algorithms identify your website content, and what are the factors they look for.
Search engines want to serve their audience to the best of the best. Hence, if you’re providing the quality and up to the mark content, they will undoubtedly promote your content.
Can I do SEO on my own?
Find your area of expertise, SEO requires practice to dig deeper into it. If you’re a dedicated team working on content marketing, you can distribute work. If not, you can do yourself.
If you’re a single owner of your website or blog still it is doable. Make sure as much time you spend doing on-page SEO, give the same importance for off-page SEO.
If I’d have to answer in one sentence, this is YES! You can do SEO on your own. How? By following these six exact strategies given below.
1. Use Long-tail keywords
Long-tail keywords and the zero SEO difficulty is the best option for you, especially for new websites.
Long-tail keyword helps you to target a specific group of audience. Moreover, the difficulty of the long-tail keyword should be as low as possible. If it is close to zero, then it is incredible.
SEO difficulty is equal to zero means, people are searching for those particular keywords, but no more contents are available on the internet.
If you use this strategy, then you can rank in the top 10 SERPs, even in the first position with some backlinks.
To check SEO difficulty, you can use free tools like Ubersuggest, Keyword Everywhere, and SEO Surfer.
2. Use right and free SEO tools for research your competitors
Your neighbors are not your competitors are those who rank above you on Google.
Identify your competitor first. Copy the link of the post of your competitor, who is ranking above you. Paste it in the Ubersuggest, and now it will show you all the top organic keywords on which it is ranking.
Now you have the right keywords, write a better post than your competitors, and wait for results.
3. Make your title tag more appealing
Buzzsumo surveyed 100 million headlines, and they said, a good headline engages your audience so that they can click, read, and share it.
Nevertheless, I must tell you that if you use the keyword puls hook, that will become a clean, and attention-grabbing headline.
Although if you want to save your time and don’t want to do it manually, then I will suggest you use headline generator tools.
It will generate perfect and engaging headlines for you, which you only need to copy and paste.
There are many tools available out there, but most powerful tools are:
4. Write articles longer than your competitors
The ideal length of a blog post for SEO should be 2100-2400 words. Google focuses more on the user experience, and they want whatever information you put on google should be complete information.
In particular, if your contestants rank above you by writing 1600 words, it is clear that you should write longer posts than them, and an article of 2000 words is the best in this case.
5. Use info-graphics (Graphical representation) to get shared
If you are doing the same as other people are doing, then it will take a long time to rank and organic reach.
So to do something different, use graphical representation or design infographics, it is easy to design. It will take hardly 10 minutes to design infographics by using tools like canva.com.
Suppose you have only 50 visitors on your blog, some of them will like this infographic, they will share it on their Facebook wall. If it is really informative and helpful, people will love to share it. By doing so, you work only once and you get results continuously.
6. Provide Frameworks and cheat sheets for free in your post
The concept has changed completely earlier people used to pay you for your time now people will pay you based on results.
People do not want your time people want results.
If you are helping a blogger, then they want visitors, they need frameworks, and they want tips and tricks on how to write blog posts quickly.
No matter which niche you’re in, this is for everyone.
And if you give them frameworks, formula, cheat sheets, then your target audience will visit your website again and again.
SEO takes time, but you should optimize your articles from day one and focus on creating quality content.
Apply these strategies in your content marketing, and don’t forget to apply different approaches you come up with while in this process.
I hoped these SEO strategies must help you to do SEO without spending lots of money.
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